Strategic Communication

Communication as
a force of impact

Latthys Consulting advises governments, international institutions, and organisations on communication strategy, institutional positioning, and public diplomacy from Brussels to fragile states worldwide.

Discover our approach ↓
Strategic communication · Country branding · Institutional positioning · Public diplomacy · Major events · Counter-disinformation · EU visibility · Media relations · Strategic communication · Country branding · Institutional positioning · Public diplomacy · Major events · Counter-disinformation · EU visibility · Media relations ·
Vision
Vision architecture et couleur
Communication is not a support function. It is how institutions build credibility, shape narratives, and earn trust.

In fragile environments, contested political spaces, and high-stakes international arenas, how an institution communicates defines how it is perceived and whether it is believed.

Image is built through substance, not presentation. A clear narrative grounded in real outcomes is the only durable basis for institutional credibility.

Latthys Consulting brings that rigour to every mandate whether designing a country branding strategy, managing visibility for a major programme, or advising an institution on its public positioning.

What sets us apart

Large international communication firms offer scale. Latthys Consulting offers depth.

Every mandate is handled by senior experts with direct field experience in the regions and institutions concerned. No junior layers, no standardised frameworks. The client works directly with the person who knows the terrain.

In politically sensitive environments, that proximity is not a comfort. It is a requirement.

We do not communicate about our clients. Discretion is not a policy. It is the condition on which trust is built and mandates are won.

Services

Six areas of expertise

01

Bespoke communication strategy

Communication strategies built around each client's specific context, audiences, and objectives. From diagnostic to implementation, including counter-disinformation and media relations.

Tailored mandate
02

Strategic communication for major events

End-to-end communication management for high-level events ministerial forums, international conferences, institutional summits. Concept, messaging, stakeholder coordination, and post-event visibility.

Events
03

Institutional positioning

Advisory on how governments, international bodies, and public institutions define and communicate their role in political contexts, multilateral negotiations, or public debate.

Advisory
04

Country and institution branding

Building or repositioning the image of a country, ministry, or international organisation. Strategic identity, communication architecture, and targeted campaigns for defined audiences.

Branding

Nation and government branding

Governments, ministries, and heads of state operate in an environment where image is a strategic asset. Latthys Consulting designs and implements communication programmes that build the international standing of states and institutions, from national identity platforms to the communication of major events such as World Expos, international summits, and continental forums.

Nation Branding

Cultural Diplomacy

Soft power, heritage, and cultural narrative are tools of influence that shape how a country is perceived long before any political message reaches its audience.

We design and implement cultural diplomacy programmes that connect governments, institutions, and civil society across borders, building durable relationships through shared values and creative exchange.

Cultural Diplomacy
Geographic reach

Mandates across four continents

Latthys Consulting geographic reach
Regions covered: Belgium / Europe Central Africa West Africa East Africa North Africa Middle East Latin America Asia